#960 Change Your Thoughts, Change your Outcomes

It's tough out there! No one is buying! COVID has everything shutdown!

Zig Ziglar called this "Stinkin' Thinkin," and it is the best way to create and remain in a slump.

Last week, I said I now believe that mindset is 100% of the game, and I find reinforcement for that belief everywhere I look.

The pandemic happened. That's a fact. Lots of businesses went under, and many others are just treading water. That's also a fact.

It's tough out there is a thought. No one is buying is a thought.

Facts are unchangeable thoughts are not.

Yes, but Frank, why BS yourself with phony affirmations and trumped-up positive psychology? It IS tough out there!

My reply is this: How do these negative thoughts serve you? You cannot change the lockdown. That's a fact, but your thoughts? Those are only opinions you choose in response to the facts you see.

I coach quite a few business owners and sales professionals and know quite a few more who are all responsible for business development. Guess what? Lots of them are crushing it, getting great results right now during this pandemic.

Do you know why? Because they believe they can -and even more than that- because they choose not to think they can't.

Own Your Sales Gene…