Joe Calloway, award-winning speaker, and author of A Category of One said:: "This is the best book on selling I've ever read." 

B2B is Really P2P is A MUST READ for every member of your team.  Frank Somma has written a virtual step by step manual for sales managers, sales teams, business owners, and solopreneurs who want to create instant rapport, spike sales and cement long-term customer loyalty.  Frank was born to sell. At two-and-a-half years old, with a saggy diaper and his thumb in his mouth, he convinced his older brother to unlatch the gate so he could roam the neighborhood. When his mom asked why he’d let Frank out, his brother said, “I don’t know. He made me.”In B2B Is Really P2P, you’ll read many more of Frank’s real-life stories, embedded with immediately actionable tools for creating rapport and understanding with virtually anyone. A graduate of the Neuro-linguistic Programming Institute, the same science that catapulted Tony Robbins to stardom, Frank breaks down the components of the sales gene and teaches you the nuances of body language, vocal intonations, word choice and microexpressions that lead to rapport, trust, likeability, and long-term relationships. Whether you’re a seasoned sales veteran, sales leader or a Gen-Next college grad just starting out, you will find tools, techniques and best practices utilizing the varied communication skills Frank describes.  Frank also interviewed some of the most successful sales professionals and entrepreneurs in the country and shares with you their points of view on high achieving sales today. Selling is no longer the art of the deal. It’s the art of the relationship.